Learn These 3 Adwords Mistakes That Can Cost You
February 152010
In order for Google Adwords to be an effective advertising tool for your NetGold 365 online business, you have to know how to use it properly. By learning what you need to know and knowing how to manage your Adwords campaigns correctly could mean the difference between making a high profit on your investment and loosing your shirt. Unfortunately, those who are new to this type of tool can make mistakes that can cause their overall marketing campaign to come to a standstill and prevent them from being able to get the leverage they need. In this article, we will discuss 3 very common mistakes that you have to do your best to avoid if you are going to be successful with Adwords.
1) Don’t Reinvent The Wheel
A large advantage provided by Point Per Click marketing is that you can tell exactly how your budget is being spent. Split testing is a technique you can use with Google Adwords to fine tine your marketing efforts to make them more effective. In ignoring the Adwords market testing and optimization feature a vendor is basically giving away his ad budget and turning turning his back on potential income. With Adwords, you can split test without much effort, since you can rotate ads against one another and that allows you to see which ad is performing best. With just one ad running at a time, and no comparative testing, it will be difficult to determine how effective that ad is. Split testing allows you to weed out poor performing ads. When you remove the poor achieving ad and keep the better performing ad in place, you improve your click through rates and achieve higher conversions.
2. Bid More Money On The Number One Spot
It just makes a lot of sense to aim for the number 1 position for your chosen keywords, that’s where you want to be. But things with Google Adwords work differently. The fact is that many people simply click on the top ad just to click on it. Unfortunately, many times they are not serious about making a purchase. And since every click costs you money, you want to avoid those unproductive curiosity seekers. The best search engine position is actually the third or fourth one in the line up. The clicks those links gather are usually generated by serious searchers who are focused on finding a specific product. In addition, a lower position in the search rank line up means lower CPC costs. To translate this, it means that you should think things through before you bid, and not just bid ignorantly for something that seems good but will simply waste your money.
3) Setting Too Low Of A Daily Budget.
You need to make your landing page match your ad. If you really want your campaign to be successful, this is a rule you need to remember. It’s a capital mistake to fail to match the headline of your landing page to the keywords and text of your ads. You have to let prospects know that they have reached the site they were after, this will keep them there and hopefully create the sales you are looking for.